Building cultural systems, not just brands.

For nearly fifteen years, I’ve led creative for global brands, founder-led businesses, and emerging platforms, building identities and creative systems designed to endure. I like making things look good, obviously, but I’m much more interested in making the whole thing make sense.

At Chantecaille, I worked directly with founder Sylvie Chantecaille across a global luxury beauty business. I later joined Verb, partnering closely with founder Claire Moses and helping scale the brand from early stage to more than $65 million in revenue, leading creative across campaigns, product launches, packaging, retail, and omnichannel growth. I also led creative development for the launch of ShampooHotel, shaping its visual identity, packaging, launch campaign, and broader brand world.

Along the way, I decided apparently one job wasn’t enough and founded PHASES in 2020, building a body care brand from the ground up across D2C and wholesale. I’ve led everything from identity and packaging to product development, content, and go-to-market, which means I know what it’s like to build a brand when the creative decisions and the business decisions are sitting at the same table.

I build brands from identity through execution, connecting campaign, packaging, retail, digital, and physical experience into one world.

The goal is simple: make it distinct, make it work, and make people care.