Building cultural systems, not just brands.

For nearly fifteen years, I have led creative for global brands and founder-led platforms, building identities and systems designed to endure.

At Chantecaille, a global luxury beauty brand, I worked directly with founder Sylvie Chantecaille. At Verb, I partnered closely with founder Claire Moses and helped scale the business from early stage to over 65 million in revenue, leading product launches, retail expansion, and omnichannel growth.

My work operates at the intersection of strategy and taste. I build cohesive visual and spatial systems designed to scale across platforms, teams, and culture.

Visual Design & Co. is the vehicle for that leadership. A founder-led studio delivering senior creative direction across identity, environment, and activation.

If you are building something with ambition, we should talk.

LUIS COLON

Creative Director & Brand Architect